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    • My Work
    • About
    • Case Studies
      • Brand/Marketing Ecosystem
    • Contact
  • My Work
  • About
  • Case Studies
    • Brand/Marketing Ecosystem
  • Contact

an amazing transformation

Steve Jobs

Brief

Amazzia is an emerging Amazon brand management agency. They help brands and manufacturers achieve success on Amazon by offering a full suite of services including brand protection, marketing, amazon management, and distribution services. If you want to be amazing on amazon, you will want to work with Amazzia!

Challenge

Inspiring vision to grow beyond what’s possible crashed against unfortunate reality. Poor branding, muddled messaging and unimaginative sales collateral held the company back. Leadership’s goal for a significant increase in revenue growth challenged the company to completely change its approach to sales and marketing. If the change were to happen, it would have to be bold and unapologetic. It would have to make an impact.

Solution

I met Amazzia’s challenge with a solid plan and execution superpowers to match. Creative latitude, a generous sprinkle of pixel dust, some marketing abracadabra, and voilà! Amazzia’s old branding, website, and dated powerpoint decks had disappeared. In its place was a new vivid brand look, an elegant website that improved conversions, and an abundance of marketing collateral to optimize the sales funnel.


I emboldened Amazzia with a new tag line calling on their clients to “Be Amazing on Amazon.” This call was amplified through trade show materials, targeted ad campaigns, HubSpot landing pages, email workflows and automated sequences. You could start hearing the uplifting sound of deals being closed!


As a finishing touch to Amazzia’s transformation, we produced an explainer video that tied together the new branding, messaging, and an aspiring vision. It employed the art of storytelling, a clever script, a talented voice artist, relatable actors, dynamic animation, and a moving soundtrack to present to the world the company Amazzia had become.

Results

Transformation is a dramatic change in form or appearance. In the case of Amazzia it was both. New branding, harmonious design and quality of marketing assets elevated the company’s appearance to a whole new level. The change in form came through a new approach to marketing and lead generation, redesigned sales funnel, ever-growing sales department, and an expanding roster of clients.

• Sales increased by 22% in 12 months
• Double digit growth in new clients onboarded
• Reliable flow of marketing and sales qualified leads
• Boosted advertising budget ROI

— William Fikhman Chief Strategy Officer

Kevin has been an asset to our team over the last year for our B2B brand. We started with a rebrand including new logo, website, identity, tagline and then proceeded to create case studies, trade show materials, signage and an amazing explainer video. They bring top notch ideas that really elevate marketing - I continue to get comments fr

Kevin has been an asset to our team over the last year for our B2B brand. We started with a rebrand including new logo, website, identity, tagline and then proceeded to create case studies, trade show materials, signage and an amazing explainer video. They bring top notch ideas that really elevate marketing - I continue to get comments from prospects and clients about how cool the branding looks! Kevin is a very caring, creative and has a high standard for perfectionism.


Logo & Tagline

Old logo

New Logo

Concepted and designed the company logo from initial exploration through final execution, creating a scalable mark and supporting assets for use across all brand touchpoints.

BRAND BOOK

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    Brand Identity

    Collateral

    • Brand Guidlines Book

    • Company Business Cards
    • Individual Diecut Folded Business Cards
    • Letterhead
    • Envelopes

    My Role

    Led the end-to-end development of a complete brand identity, from initial brand strategy and visual concepting through final design and implementation. Created the logo system, typography, color palette, visual language, brand guidelines, and supporting marketing assets to establish a cohesive and scalable brand presence across print and digital platforms.

    COMPANY HEADSHOTS

    My Role

    Led and executed a full corporate headshot photography production, managing concept development, lighting setup, camera operation, art direction, subject coaching, scheduling, and post-processing to deliver a cohesive set of professional portraits for company marketing and digital platforms.

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    Custom Icons & Illustrations

    My Role

    Developed original illustration assets as part of the brand’s visual system, creating custom artwork that supported brand storytelling across marketing and digital channels.

    Company Headquarters

    Service Graphics

    Custom core values Icons

    My Role

    Concepted and designed a custom icon system to visually represent the company’s core values, developing the visual style and producing final assets for use across brand, marketing, and internal materials.

    Explainer Video

    My Role

    Produced a live-action and animated company video from concept to completion, including:

    • Concept development and creative direction
    • Scriptwriting and story development
    • Casting voiceover talent and on-screen actors
    • Location scouting and production coordination
    • Music sourcing and audio selection
    • Video production, cinematography, and directing
    • Motion graphics design
    • Character and graphics animation

    Website Design & Development

    My Role

    Concepted, designed, built, and launched the company website, managing site strategy, information architecture, UX/UI design, visual design, content creation, and development to deliver a cohesive digital brand experience.




















    Designed Custom Blog Images

    HubSpot Integration

    My Role

    • Implemented and managed HubSpot marketing automation, including:
    • Landing page template design
    • Marketing email template design
    • Automated workflows and drip campaigns
    • SMS, Slack, and email notification systems
    • CRM segmentation and audience management
    • Blog setup and content publishing
    • Digital ad campaign management

    Copyright © 2026 Kevin Mata - Art Director - All Rights Reserved.

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